Our Story

Welcome to Siren Slayer Beauty


Siren Slayer Beauty is an all-natural black-owned indie brand focused on bringing the playful side of your beauty to life.  

After a years-long love affair with makeup and all things beauty-related, Jasmine Hawkins founded Siren Slayer Beauty in 2017. Like many young black women, growing up Jasmine was teased. Makeup was one of the many tools that helped young Mrs. Hawkins to build self-confidence in the face of adversity. Accordingly, one of Siren Slayer Beauty’s goals is to empower customers - from all walks of life and all levels of skill - using our products to feel beautiful, confident, and strong inside and out. For Jasmine Hawkins, her family is at the center of everything. Building the Siren Slayer Beauty brand is in part a commitment to empowering customers, and also to the creation of a legacy of self-determination and excellence for her family - namely her children.

Siren Slayer Beauty focuses on producing cruelty-free, vegan makeup products for anyone who wants to feel beautiful. We are committed to creating the best products to make the outward expression of the exuberance and joy within your spirit possible. No matter the occasion, Siren Slayer Beauty will help bring the goddess in you out to play!

Welcome to the magical world of Siren Slayer Beauty, where you can embrace your mermaid tail!