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Our Story


Welcome to Siren Slayer Beauty

What better way to showcase your inner glow than to glitter on the outside?

Founded in 2017 by beauty guru Jasmine Hawkins, Siren Slayer Beauty is an all-natural black-owned indie brand dedicated to empowering you to embrace your individuality and inner sparkle. 

At Siren Slayer Beauty, we believe in the mystical and the magical, and most of all, we believe in you. We create products to help you showcase the exuberance of your spirit and to highlight all that makes you unique. From iridescent lipgloss to shimmery shadow, all of our products are designed to make you feel like the mermaid that you are. 

We are proud to be a black-owned business, and to create products that are always cruelty-free.