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About Our CEO


My name is Jasmine Hawkins, I am the Founder and CEO of Siren Slayer Beauty. I am currently 27 years old, I have 4 kids and a husband who I have been married to for 9 years (my high school sweetheart). 

As a teen, I grew up being told that I was ugly and my skin tone was as well ugly. Unfortunately, I took this into my adulthood which did havoc on my self-esteem. It wasn't until I learned how to do makeup that I was able to rebuild my self and see that my skin and I was beautiful. 

After 6 years of doing makeup, I knew that I wanted to give back and help others feel beautiful and to enhance it for themselves and for the world. Makeup is just another form of art and it's truly amazing what can come from just a few colors. Then one day, God placed on my heart Siren Slayer Beauty. I would have never thought of creating a cosmetic line, I mean I was obsessed makeup but enough to make a company? We all know when God creates a road we have to follow it through wholeheartedly. I love my new baby and this journey has been nothing but a learning experience as well as a joyful process. 

I hope I can inspire others to share their journey with others as well as to pass on the knowledge that we are all beautiful with or without makeup. Makeup is here to enhance what we already know and also to show how creative we really are!

With Love,

Jasmine Hawkins

Founder/CEO